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Planning a successful sports tourism offer, the ABC

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  Every investment is of course risky, but a due planning can make it reasonable hopeful. Planning a sports tourism destination requires a clear vision and a very pragmatic approach. The risk it to opt for an offer which could be promising, but which is too uprooted, detached from the location socio-environmental features to be sustainable. The key point is to avoid of burning a possible emerging market with a couple of seasons in which the management of contingencies transmits a perception of carelessness and lack of professionalism. The basic rule is always that the tourist pays, and that the services must therefore at least be commensurate with the expense, even if one is crossing the pioneer land of a newborn offer. Therefore, it will be easier to activate or enhance an offer where there are specific prerequisites to become a promising tourist product. The selection process among different potential offers may lead to prefer an offer over another, or a multi-target clus
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SPORT AND TRAVEL(ERS)

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  The intersection between tourism and sport is not just about generalized well-being, but somehow uppers the ante to a higher level of need, that of self-realization. Sport becomes for those who practice it - at any level - an important element not only of their daily life, but also of their definition and realization. Not practicing it becomes a source of frustration and generates an imbalance that affects the perception of the quality of one's daily life, the usefulness and opportunity of the experience one is living, and therefore in practice on the degree of satisfaction with respect to the lifestyle and of activities that a destination guarantees. Therefore, to meet the needs of this type of tourism, the sporting offer or the possibility of exercising one's discipline must be an integral component of a tourism project. This is not only a "necessary evil" in the face of the growing number of sports practitioners, but it is a great opportunity to diversify th
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SPORT AND TOURISM

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  For decades, tourism and sport have been accelerating towards a strong convergence. In 1999, the WTO and the International Olympic Committee (IOC) felt it was time to sign a Cooperation Agreement that sanctioned the growing interrelation between the two.   There are several aspects to take into consideration in this intersection, which is not conjectural, but inherent to the very core of the two activities and has implications for development, marketing and economy, and human values. The sport-tourism phenomenon has now reached global dimensions and the reason is clear: tourism is the third world industry (pre-pandemic data) while sports represent the first world industry of active distraction. Sport is everywhere from the daily routine of many of us all around the planet to the showbiz: more and more sportsmen have risen to the role of collective heroes, role models and celebrities, often in parallel to the traditional star system. Sport is one of the most sought after and u
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