Sustainability, Outdoor, Tourism, and Adventures

  Every investment is of course risky, but a due planning can make it reasonable hopeful. Planning a sports tourism destination requires a clear vision and a very pragmatic approach. The risk it to opt for an offer which could be promising, but which is too uprooted, detached from the location socio-environmental features to be sustainable. The key point is to avoid of burning a possible emerging market with a couple of seasons in which the management of contingencies transmits a perception of carelessness and lack of professionalism. The basic rule is always that the tourist pays, and that the services must therefore at least be commensurate with the expense, even if one is crossing the pioneer land of a newborn offer. Therefore, it will be easier to activate or enhance an offer where there are specific prerequisites to become a promising tourist product. The selection process among different potential offers may lead to prefer an offer over another, or a multi-target clus