Sustainable Tourism and International Organizations - EU 2

Ciao!

Here is another tip about the EU Commission, this time over Cultural tourism.

Just few lines and an interesting figure about the interconnection of cultural and rural tourism!

 

It is estimated that cultural tourism accounts for 40% of all European tourism 4 out of 10 tourists choose their destination based on the cultural offer.

A joint study by the Commission and the Council of Europe, "The impact of European cultural routes on SME innovation and competitiveness" found that cultural routes have shown enormous potential for small business generation, clustering, intercultural dialogue and the promotion of the image of Europe in general. Cultural routes can also make a strong contribution to local economies and societies, as they require local knowledge and skills and promote lesser-known destinations. For example, 90% of cultural routes pass through rural areas.

 

The Commission actively collaborates with the Council of Europe, the European Travel Commission, the United Nations World Tourism Organization and other international partners to contribute to the development of European cultural itineraries.

Calls for proposals to support the development of physical or virtual "pathways" that have a transnational or European dimension and that are based on cultural heritage are published regularly.

In 2007, a Commission Communication was born entitled "Agenda for a sustainable and competitive European tourism".

The pics: Mantoa, Italy's Capital of Culture 2016, from its lovely bicycle lane along the lakes